Global Meets Digital: Global Strategy for Digital Businesses - Digital Strategy for Global Businesses

Globalization and Digitalization are two megatrends intersecting, leading to a business revolution called Global Meets Digital. This revolution challenges traditional economic principles and introduces new concepts such as physical, digital, and smart machines. Vinod Jain's book explores these implications and provides case studies and examples from over 100 companies. It is intended for executive/professional audiences and business students, offering insights into global and digital strategy, innovation, and value creation.

Format: Paperback / softback
Length: 186 pages
Publication date: 02 June 2023
Publisher: Taylor & Francis Ltd

The world today stands at the crossroads of two transformative megatrends: globalization and digitalization, heralding a profound business revolution that is unfolding in real-time. Global Meets Digital offers a concise yet comprehensive exploration of this revolution, delving into its far-reaching implications for our personal and professional lives. One immediate consequence of this revolution is the invalidation of economic principles that have guided business and strategy for centuries, such as diminishing returns to scale and the scarcity of resources. These outdated principles no longer hold true for a vast array of products and services, marking a significant shift in the economic landscape. This book will prompt readers to think differently, not only about digital products but also about physical products. In the global-digital realm, products can be categorized into three distinct types: physical, digital, and smart machines (products that combine physical and digital characteristics and are connected to the internet). This distinction is often overlooked in traditional books on strategy and global business. Each type of product possesses its own unique economics, which carries strategic implications for businesses across different industries. For example, it impacts how companies compete, how they create and capture value, and the strategies they employ to succeed in the ever-evolving marketplace.

To illustrate these concepts, the book includes several mini case studies and over 100 company examples. These case studies and examples provide practical insights into the challenges and opportunities faced by businesses in the global-digital era. They cover themes such as the paradox of globalization, digital disruption, disruptive business models, exponential technologies, the Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, innovation, strategic planning for the New Normal, and value creation and capture in both B2C and B2B contexts.

While theory plays a supporting role in the book, its primary foundation is drawn from the practical experience of global and digital business. This makes Global Meets Digital particularly relevant and valuable for executive/professional audiences, as well as business students seeking to gain a deeper understanding of the evolving business landscape. By examining the intersection of globalization and digitalization, this book offers a roadmap for navigating the complexities of the modern business world and adapting to the rapidly changing demands of consumers and stakeholders.

Weight: 398g
Dimension: 253 x 179 x 15 (mm)
ISBN-13: 9780367479077