Global Private Health & Fitness Business: A Marketing Perspective

Sports management has gained importance due to the sports economy's growth, and the Global Private Health & Fitness Business provides insight into the globalization of the health and fitness industry. It explores business models in twenty countries and discusses marketing methods and challenges. The book is a valuable resource for practitioners, researchers, and students.

Format: Hardback
Length: 216 pages
Publication date: 15 April 2021
Publisher: Emerald Publishing Limited

Sports administration has long been disregarded as a crucial field of study within the realm of sports, lacking professionalization across various approaches and key performance areas. Nevertheless, in recent years, there has been a notable surge in the recognition of the significance and far-reaching impact of the sports economy on the overall GDP percentage. This coinciding increase in scholarly literature dedicated to the study of sports management, particularly in the context of fitness centers, has shed light on the commercialization of their services and the intricate loyalty chain that governs the users of this business model.

The comprehensive book titled "The Global Private Health & Fitness Business" serves as a testament to the globalization of the health and fitness industry. It presents a diverse range of management styles adopted by countries worldwide, with the primary objective of showcasing the various business models prevalent in the fitness sector across twenty countries worldwide. By delving into the marketing strategies employed by these fitness establishments, the content offers valuable insights into the current state of the industry and the challenges it is poised to face in the future.

In addition to these broader contexts, each chapter concludes with a detailed description of the primary chains present in each country, along with information regarding the complexities involved in commercializing and fostering loyalty to their services. This book presents a remarkable opportunity to delve deeper into the realm of sports management across different countries, with contributions from esteemed academics and industry professionals who possess firsthand knowledge of the current situation and the forthcoming challenges. Their insights serve as a valuable resource for all practitioners engaged in sports management, researchers, and students with a keen interest in forecasting the future of this field.

Weight: 440g
Dimension: 160 x 237 x 18 (mm)
ISBN-13: 9781800438514