Global Strategic Management in the Service Industry: A Perspective of the New Era

Global Strategic Management in the Service Industry: A Perspective of the New Era explores recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era. It examines issues in digital marketing, online retailing, and experiential marketing, as well as the challenges faced by small and large businesses. It also highlights how strategic managers appraise sectors, competitors, and reassess strategies to meet challenges.

Format: Hardback
Length: 264 pages
Publication date: 12 September 2022
Publisher: Emerald Publishing Limited

The COVID-19 Pandemic has brought about significant changes within the service industry, shaping new consumer trends and challenging businesses of all sizes. In response, Global Strategic Management in the Service Industry offers a comprehensive perspective on this transformative era. The book explores various themes, including digital marketing, online retailing, and experiential marketing, while also addressing the unique challenges faced by small and large businesses in the service sector.

Tabari and Chen, the authors, provide a fresh and insightful view of the changes in strategic management and marketing strategies within the service industry. They offer valuable insights for both the mid-pandemic crisis and the post-pandemic period, fostering innovative ideas for businesses to navigate these challenging times.

Global Strategic Management in the Service Industry emphasizes the importance of strategic managers in the service industry understanding their sectors, competitors, and the need to reassess their strategies and set goals to overcome the various challenges presented. This is particularly significant in light of the rapid growth and technological advancements witnessed in the service sector, which are increasingly being applied to other industries.

The book provides a comprehensive framework for analyzing and understanding the service industry, offering valuable insights for both academic scholars and practitioners. It serves as a valuable resource for anyone seeking to stay informed about the latest trends, strategies, and challenges in this dynamic field.

In conclusion, Global Strategic Management in the Service Industry offers a comprehensive and insightful perspective on the new era within the service industry. By examining the changes brought about by the COVID-19 Pandemic and exploring various themes in digital marketing, online retailing, and experiential marketing, the book provides valuable insights for businesses and scholars alike. With its fresh and insightful view of changes in strategic management and marketing strategies, it serves as a valuable resource for anyone seeking to stay ahead in this dynamic field.

Weight: 444g
Dimension: 161 x 237 x 20 (mm)
ISBN-13: 9781801170826