Globalisation, Tourism and Simulacra: A Baudrillardian Study of Tourist Space in Thailand

This book explores the effects of globalization and tourism in a Thai context, arguing that local culture can be recreated through globalization and tourism. It examines the Damnoen Saduk and Pattaya floating markets as simulations of Thai culture that undergo changes through various stages of representation.

Format: Paperback / softback
Length: 156 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

This captivating book delves into the profound effects of globalization and tourism on a Thai context, drawing inspiration from the thought-provoking ideas of Baudrillard. The author argues that rather than eroding local culture, globalization and tourism present an opportunity for local culture to be recreated and transformed through innovative approaches. Through meticulous analysis of the Damnoen Saduk and Pattaya floating markets, the author showcases how these markets serve as captivating simulations of Thai culture, undergoing dynamic changes in form, cultural content, and activities at various stages of representation.

The book employs a focused lens on the themes of value circulation, the interplay of differences, and the hierarchical orders of simulacra. It explores the extent to which Baudrillard's theory can be applied in a non-western context, particularly in relation to tourism. By examining the complex dynamics of consumption, tourism, and the interconnections between the global and the local, Globalization, Tourism, and Simulacra offers valuable insights to scholars of sociology and geography with a keen interest in tourism, globalization, and social theory.

This thought-provoking work encourages readers to contemplate the intricate interplay between culture, globalization, and tourism, shedding light on the transformative power of these forces in shaping the world we live in today.

Dimension: 234 x 156 (mm)
ISBN-13: 9780367540012