Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier

Glossier is one of America's hottest and most consequential startups, revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, and taught a generation of business leaders how to talk to Millennial and Gen Z customers. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier.

Format: Hardback
Length: 304 pages
Publication date: 12 October 2023
Publisher: Simon & Schuster

Glossier, one of America's hottest and most consequential startups, has been the subject of a groundbreaking exposé that delves deep into its enigmatic founder and the company's remarkable journey. Titled "Glossy: The Inside Story of Glossier," the comprehensive report has been hailed as a "bombshell" by Forbes, which recognized the brand as one of the most disruptive in the beauty industry.

Launched in 2014 by Emily Weiss, a former Teen Vogue "superintern" on the reality show "The Hills," Glossier revolutionized the beauty industry with its sophisticated branding and innovative approach to influencer marketing. Almost overnight, the company gained a massive following, with eager fans lining up to purchase its coveted products.

At the heart of Glossier's success lies Weiss's vision, determination, and unwavering ambition. She turned every experience, every meeting, into an opportunity to fuel her own personal success. With her expensive, signature style and singular vision for the future of consumerism, Weiss could not be stopped.

In "Glossy," journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring readers inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier, providing a comprehensive account of the brand's journey from its inception to its current status as a 1.9-billion-dollar business.

One of the key aspects of Glossier's success is its ability to connect with Millennial and Gen Z customers. The brand's marketing campaigns focused on creating a sense of community and authenticity, leveraging social media platforms to engage with its audience and build a loyal following. Glossier's products, which range from skincare to makeup, were designed with simplicity and convenience in mind, appealing to a younger demographic that values transparency and inclusivity.

Weiss's decision to step down from her role as CEO in 2022 has sparked curiosity and speculation among fans and industry experts alike. While the company has continued to thrive under new leadership, many are interested in understanding the factors that led to Weiss's departure and what the future holds for Glossier.

In conclusion, "Glossy: The Inside Story of Glossier" is a must-read for anyone interested in the beauty industry, entrepreneurship, or the remarkable story of a visionary woman who transformed an industry. Through in-depth interviews and exclusive insights, Meltzer provides a comprehensive account of Glossier's journey, shedding light on the company's successes, challenges, and the enigmatic founder who drove it forward.

Weight: 460g
Dimension: 242 x 160 x 25 (mm)
ISBN-13: 9781982190606