Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors

Format: Hardback
Length: 288 pages
Publication date: 26 March 2019
Publisher: John Wiley & Sons Inc

Goliaths Revenge is a comprehensive guide for executives and aspiring leaders of established companies seeking to navigate and capitalize on the digital disruption landscape. In the era of rapid technological advancements, including artificial intelligence, robotics, the Internet of Things, blockchain, and immersive experiences, the competitive landscape is undergoing a seismic shift. New competitors are emerging, while traditional ones are struggling to keep up.

However, periods of intense change also present remarkable opportunities for those who are willing to embrace change and adapt. Goliaths Revenge offers an insiders perspective on how industry leaders such as General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are embracing innovation, building new skills, and disrupting themselves to emerge stronger in the post-digital age.

The book provides valuable insights and strategies on how companies can leverage their existing advantages, such as scale, reach, data, and expertise, to launch breakthrough offerings that fend off attackers and secure their position as future industry leaders. It offers practical advice on realigning business models, resetting talent development priorities, and retaking market share lost to digital-ready competitors.

Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors offer a roadmap for established companies to switch from defense to offense and thrive in the new digital environment. They highlight the six new rules that separate winners from losers in the age of digital disruption, including prioritizing innovation investments, employing smart cannibalization to defend core businesses, and delivering step-change customer outcomes to grow into adjacent markets.

Goliaths Revenge is a valuable resource for executives and leaders who want to stay ahead of the curve and position their companies for success in the digital age. It provides a practical and actionable framework for navigating the challenges and opportunities of digital disruption, enabling companies to adapt, evolve, and thrive in the ever-changing business landscape.

Weight: 486g
Dimension: 235 x 174 x 18 (mm)
ISBN-13: 9781119541875