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David L. Altheide

Gonzo Governance: The Media Logic of Donald Trump

Gonzo Governance: The Media Logic of Donald Trump

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  • More about Gonzo Governance: The Media Logic of Donald Trump


Drawing on social science and communications theory, Gonzo Governance examines how Donald Trump's unhinged behavior, skilled media and digital manipulations, and promotion of himself without regard for conventional norms and practices changed the nature and process of significant governance at the federal and state levels. This form of governance alters the fundamental way that information is communicated, informed Donald Trump's electoral strategies, and the insurrection attempt on the U.S. Capitol on January 6, 2021.

Format: Hardback
Length: 232 pages
Publication date: 24 October 2022
Publisher: Taylor & Francis Ltd


Drawing on a rich tapestry of social science and communications theory, Gonzo Governance presents a novel perspective on presidential power that centers on the intricate dynamics of the media landscape surrounding Donald Trump. The unconventional behavior and masterful media and digital manipulations of the former president have reshaped the very fabric of significant governance at the federal and state levels. These actions include the denial of election results and the curtailment of voting opportunities. Trump embarked on a gonzo-like journey, eschewing rights and conventions, and shattered ideological fault lines into explosive political fragments, resulting in widespread dissensus. This dissensus reached a critical point when numerous legislators refused to recognize the newly elected President Biden, and even hesitated to take a potentially life-saving vaccine due to its association with a politicized virus, COVID-19.

Nurtured by the logic of the media and a communications ecology that has seamlessly intertwined individuals with digital technologies and formats that govern the structure, grammar, form, expectations, and meanings of messages that can entertain, enlighten, and disinform, Gonzo Governance undergoes a profound transformation. David L. Altheide underscores the profound impact of these changes on Donald Trump's electoral strategies and the insurrection attempt on the U.S. Capitol on January 6, 2021.

In this new era of Gonzo Governance, the media becomes a powerful catalyst for shaping public opinion and influencing governance outcomes. The former president's ability to harness the power of the media to his advantage, through his unrelenting promotion and skillful manipulation of information, has fundamentally altered the way politics is played. The erosion of trust in traditional sources of information and the rise of alternative news outlets have created a fragmented and polarized political landscape, where individuals are increasingly reliant on media narratives to shape their beliefs and attitudes.

The impact of Gonzo Governance extends beyond the realm of politics. It has profound implications for democracy, as the ability of a single individual to shape public discourse and influence governance decisions can undermine the principles of representative government. The erosion of democratic norms and the rise of authoritarianism in many parts of the world are a testament to the dangers of unchecked presidential power and the need for robust checks and balances to ensure the protection of individual rights and the preservation of democratic values.

To navigate this complex and evolving landscape, it is essential to recognize the power of the media and to engage in informed and critical discourse. This requires a willingness to seek out diverse sources of information, to be open to different perspectives, and to engage in respectful dialogue with those who hold differing views. It also requires a commitment to transparency, accountability, and the rule
preservation of democratic values.

In conclusion, Gonzo Governance offers a thought-provoking perspective on presidential power that challenges traditional notions of power and authority. By focusing on the media dynamics that surrounded Donald Trump, it sheds light on the profound impact of unconventional behavior and skilled media and digital manipulations on governance at the federal and state levels. The erosion of trust in traditional sources of information and the rise of alternative news outlets have created a fragmented and polarized political landscape, where individuals are increasingly reliant on media narratives to shape their beliefs and attitudes. The impact of Gonzo Governance extends beyond the realm of politics, having profound implications for democracy, as the ability of a single individual to shape public discourse and influence governance decisions can undermine the principles of representative government. To navigate this complex and evolving landscape, it is essential to recognize the power of the media, engage in informed and critical discourse, and commit to transparency, accountability, and the preservation of democratic values.

Weight: 621g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032362212

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