Good Company: How to Build a Business without Losing Your Values

In a competitive world, business success is often seen as ruthless, but Julietta Dexter argues that there is a more compassionate way. She believes that profit should be just one consideration among several, and that honesty, reliability, and diversity are the best foundations for long-term success.

\n Format: Paperback / softback
\n Length: 288 pages
\n Publication date: 06 May 2021
\n Publisher: Atlantic Books
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In the fiercely competitive realm of business, a prevailing notion holds that success is solely achieved by being ruthless: relentlessly pursuing short-term returns for shareholders, ruthlessly cutting overheads, mercilessly crushing competition, and relentlessly expanding at an exponential pace. This mindset is exemplified by the macho mantras of Silicon Valley, such as "Move fast and break things" (Facebook) and "We're a team, not a family" (Netflix). However, this model is increasingly being called into question. What if there existed a more compassionate alternative? Julietta Dexter, the award-winning CEO of The Communications Store, believes there is. In this powerful and hopeful book, she shares her remarkable journey of building one of the world's most respected PR and communications companies, all while maintaining her morals, caring for her staff, and delivering exceptional service to her clients. Dexter highlights a new paradigm for business, emphasizing that profit should not be the sole focus, but rather one among several considerations. She argues that honesty, reliability, and diversity are the pillars upon which long-term success can be built.

In the competitive business world, many believe that success is solely achieved by being ruthless, maximizing short-term returns for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. This mindset is exemplified by the macho mantras of Silicon Valley, such as "Move fast and break things" (Facebook) and "We're a team, not a family" (Netflix). However, this model is increasingly being called into question. What if there existed a more compassionate alternative? Julietta Dexter, the award-winning CEO of The Communications Store, believes there is. In this powerful and hopeful book, she shares her remarkable journey of building one of the world's most respected PR and communications companies, all while maintaining her morals, caring for her staff, and delivering exceptional service to her clients.

Dexter highlights a new paradigm for business, emphasizing that profit should not be the sole focus, but rather one among several considerations. She argues that honesty, reliability, and diversity are the pillars upon which long-term success can be built. By prioritizing these values, businesses can create a positive impact on society, foster employee engagement and satisfaction, and build long-lasting relationships with customers and stakeholders.

In the competitive business world, many believe that success is solely achieved by being ruthless, maximizing short-term returns for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. This mindset is exemplified by the macho mantras of Silicon Valley, such as "Move fast and break things" (Facebook) and "We're a team, not a family" (Netflix). However, this model is increasingly being called into question. What if there existed a more compassionate alternative? Julietta Dexter, the award-winning CEO of The Communications Store, believes there is. In this powerful and hopeful book, she shares her remarkable journey of building one of the world's most respected PR and communications companies, all while maintaining her morals, caring for her staff, and delivering exceptional service to her clients.

Dexter highlights a new paradigm for business, emphasizing that profit should not be the sole focus, but rather one among several considerations. She argues that honesty, reliability, and diversity are the pillars upon which long-term success can be built. By prioritizing these values, businesses can create a positive impact on society, foster employee engagement and satisfaction, and build long-lasting relationships with customers and stakeholders.

In conclusion, the book "Compassionate Business: A New Paradigm for Success" offers a compelling argument for a more compassionate approach to business. By prioritizing honesty, reliability, and diversity, businesses can create a positive impact on society, foster employee engagement and satisfaction, and build long-lasting relationships with customers and stakeholders. As we navigate the complex and rapidly changing business landscape, it is essential to consider alternative models that prioritize values beyond profit and strive for long-term success.

\n Weight: 276g\n
Dimension: 130 x 197 x 24 (mm)\n
ISBN-13: 9781786497222\n
Edition number: Main\n