Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation

PepsiCo celebrates its global in-house creative force, PepsiCo Design + Innovation, and its Chief Design Officer, Mauro Porcini, in a new anniversary volume. "Good Design Is for Everyone" showcases the company's design-led innovation and how it harnesses human-centered design to create meaningful moments of culture and connection. The book is a must-read for passionate designers, creative and business leaders, and brand marketers.

Format: Hardback
Length: 492 pages
Publication date: 24 October 2023
Publisher: Rizzoli International Publications

PepsiCo, a global in-house creative powerhouse, has unveiled a commemorative anniversary volume that showcases its exceptional ability to infuse cutting-edge design into its iconic portfolio of food and beverage brands. Since establishing PepsiCo Design + Innovation and appointing its inaugural Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a trailblazer in design-led innovation. As design thinking gains widespread acceptance within the business community, "Good Design Is for Everyone" offers an inspiring exploration of how one company has successfully embraced this approach. Spanning a decade of outstanding work, this captivating collection invites enthusiasts of creativity to delve into the pinnacle of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone serves as an exhilarating deep dive into how PepsiCo harnesses human-centered design to create profound moments of culture and connection. This essential read is a must-have for passionate designers, creative and business leaders, and brand marketers alike, making it an ideal gift for those who seek to inspire and shape the future through design.

Weight: 3056g
Dimension: 318 x 255 x 45 (mm)
ISBN-13: 9780847873449