Green & Tones' Health Promotion: Planning & Strategies

This book provides international examples and perspectives to meet the needs of diverse cohorts of health promotion students, making it easier to understand the'softer side' of health science and apply it in an applied way.

Format: Paperback / softback
Length: 624 pages
Publication date: 07 February 2024
Publisher: Sage Publications Ltd

The new edition of this book is eagerly anticipated by health professionals and students alike, as it offers a comprehensive and up-to-date overview of the field of health strategy. With a focus on the impacts of COVID-19 on health strategy, the book emphasizes the importance of upstream interventions, which aim to prevent health problems from occurring in the first place. This shift away from patient-centered, individualized (downstream) approaches is driven by the need to address the broader social and environmental factors that contribute to health disparities.

Moreover, the book reflects the increasing internationalization of health promotion, with a greater emphasis on comparative examples and international perspectives. This internationalization is particularly notable in the prioritization of northern Europe, Scandinavia, and the US, as these regions have demonstrated successful approaches to health promotion and public health.

The book is designed to meet the needs of a diverse range of students, including those from backgrounds, future career plans, and increasing international student numbers. It provides international examples that are applicable to a range of health professions, making it an invaluable resource for both undergraduate and graduate students. The online international case studies also offer valuable insights for international students in the UK, as they can be more relevant to their own countries.

One of the challenges in understanding the "softer side" of health science, particularly in the context of health promotion and public health, is the tendency to think solely in terms of individual responsibility. However, this book aims to address this challenge by providing a process for planning, implementing, and evaluating successful health programs. By introducing the "softer side" in an applied way, the book makes it easier for students to see the importance of what they are studying and the impact that they can have on the health of individuals and communities.

Overall, the new edition of this book is a valuable resource for health professionals and students alike, as it offers a comprehensive and timely overview of the field of health strategy. With its emphasis on upstream interventions, internationalization, and applied approach, the book is well-positioned to help shape the future of health promotion and public health.

Weight: 1106g
Dimension: 185 x 233 x 35 (mm)
ISBN-13: 9781529770599
Edition number: 5 Revised edition