Grit, Rigour & Humour: The INEOS Story

The Athletic's Manual for Success: To mark the 25th Anniversary of INEOS, seven leading specialist authors explore the main strands of the company's business, including its core chemical business, ventures into sport, automotive, consumer goods, sustainability, next generation, and philanthropy. The book offers an extraordinary and balanced insight into the rise of one of the world's most successful companies.

Format: Hardback
Length: 384 pages
Publication date: 13 July 2023
Publisher: Transworld Publishers Ltd

The Athletic's Manual for Success is a comprehensive guide to INEOS's remarkable journey, marking the 25th Anniversary of the company's founding in 1998. Seven leading specialist authors delve into the various facets of INEOS's business, encompassing its core chemical operations, ventures into sport, automotive, consumer goods, sustainability, next-generation technologies, and philanthropy.

Dominic O'Connell provides an insightful overview of INEOS's petrochemicals and energy business, highlighting its significant contributions to the industry. Patrick Barclay explores INEOS's involvement in sports, ranging from the America's Cup to cycling, athletics, Formula 1, and football. Quentin Willson delves into the creation of the Grenadier, a vehicle born out of the demise of the Land Rover Defender. Steph McGovern sheds light on INEOS's foray into the consumer goods sector, with brands like Belstaff and INEOS Hygienics, which played a crucial role during the pandemic. Sean Keach explores INEOS's commitment to achieving net zero and sustainable investment, emphasizing the company's initiatives such as The Daily Mile and The Forgotten 40. Lord Sebastian Coe emphasizes the vital importance of exercise for the next generation, particularly through INEOS's worldwide children's exercise initiative, The Daily Mile, and the Forgotten 40, which aims to address the lack of basic resources for young individuals to maintain fitness and health. Sir Andrew Likierman sheds light on INEOS's philanthropic projects and investments, showcasing the company's commitment to making a positive impact on society.

Grit, Rigour & Humour offers an extraordinary and balanced insight into the rise of INEOS, a global enterprise that produces the essential building blocks used in a wide range of products, from medical equipment and packaging to electronics and transportation. Over the past decade, INEOS has expanded rapidly, diversifying its interests into diverse fields. This manual provides readers with a comprehensive understanding of INEOS's achievements, values, and vision for the future. Whether you are a business enthusiast, a student of entrepreneurship, or simply interested in learning about one of the world's most successful companies, The Athletic's Manual for Success is a must-read.

Weight: 642g
Dimension: 164 x 241 x 37 (mm)
ISBN-13: 9780857505224