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Brandon Jorgensen

Ground Truth

Ground Truth

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  • Condition: Brand new
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  • More about Ground Truth


Ground truth is used in the US military to refer to the facts of a tactical situation on the ground, while in architecture, ground truth refers to the actual situation of building as opposed to design and documentation. Tactility is a key element in Atelier Jorgensen's design process, which involves drawing by hand, making mock-ups, and building models. This iterative approach continues in the field during construction, where the hand stays connected to the design.

Format: Hardback
Length: 200 pages
Publication date: 01 December 2023
Publisher: Oro Editions


US military slang employs the term "ground truth" to denote the factual elements that constitute a tactical situation on the ground, in contrast to intelligence reports, mission plans, and other descriptions that reflect the conative or policy-based projections of the industrial military complex. In the realm of architecture or the practice of building, "ground truth" is our office slang, referring to the actual state of a building project as opposed to design and documentation. Tactility plays a crucial role in the way we approach design at Atelier Jorgensen. Our office is founded on the idea of integrating all our resources. Hand-drawing, creating mock-ups, and building models are integral components of our process. This iterative approach persists even during construction, where the hand remains connected to our design. We are not hesitant to wield a nail gun or skill saw to communicate our vision to our craftsmen. This approach, which we refer to as our "ground truth," empowers us to continually edit and refine with authority.

US military slang employs the term "ground truth" to denote the factual elements that constitute a tactical situation on the ground, in contrast to intelligence reports, mission plans, and other descriptions that reflect the conative or policy-based projections of the industrial military complex. In the realm of architecture or the practice of building, "ground truth" is our office slang, referring to the actual state of a building project as opposed to design and documentation. Tactility plays a crucial role in the way we approach design at Atelier Jorgensen. Our office is founded on the idea of integrating all our resources. Hand-drawing, creating mock-ups, and building models are integral components of our process. This iterative approach persists even during construction, where the hand remains connected to our design. We are not hesitant to wield a nail gun or skill saw to communicate our vision to our craftsmen. This approach, which we refer to as our "ground truth," empowers us to continually edit and refine with authority.

Weight: 1344g
Dimension: 223 x 288 x 27 (mm)
ISBN-13: 9781957183619

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