Growth IQ: Master the 10 Paths to Grow Your Business

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, provides a new framework for business leaders looking to pursue growth in her book Growth IQ. She identifies ten simple but often misunderstood growth paths and explains how companies can determine the right combination and sequence of these paths to achieve their future goals. Bova provides examples of companies such as GE, John Deere, Marvel, and Gateway that have successfully pursued growth by combining innovative product development with a focus on R&D and customer experience, and shows how companies can avoid common mistakes that lead to decline. Growth IQ is a valuable resource for companies of all sizes looking to navigate the challenges of growth and achieve sustainable success.

Format: Paperback / softback
Length: 352 pages
Publication date: 07 January 2021
Publisher: Pan Macmillan

The Wall Street Journal's Top Ten Bestseller, Growth IQ, unveils the 10 essential strategies for sustainable growth, rooted in a purpose-led culture for all businesses. This remarkable successor to Michael Porter's influential work offers a rare gift: it opens doors to new ideas and empowers individuals and organizations to take bold actions. Rather than providing glib answers, Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, presents hard-won wisdom that will provoke significant transformations across industries, from large corporations to small startups.

In this age of endless customization, growth strategy has become increasingly complex. There is no one-size-fits-all approach, as a winning strategy for one business may spell doom for another. In Growth IQ, Bova identifies ten straightforward but often misunderstood growth paths. She explains how companies can harness their unique business context to determine the optimal combination and sequence of growth paths that will propel them into the future.

Through a comprehensive analysis of the strategies employed by a diverse range of companies, Bova showcases how organizations have achieved remarkable success. For instance, GE and John Deere have thrived for over a century by seamlessly blending innovative product development with a renewed emphasis on research and development (R&D) and customer experience. Marvel, once a struggling comic book publisher, has transformed into a global entertainment powerhouse by recalibrating its market penetration strategy to prioritize comic book characters rather than just comic books. On the other hand, Gateway's attempt to expand into brick-and-mortar retail proved unsuccessful, while Apple's similar move has accelerated its growth.

Whether your company is experiencing a growth spurt or facing challenges, Growth IQ provides valuable insights and actionable strategies to navigate the complexities of the business landscape. By embracing a purpose-led culture and leveraging the right growth paths, organizations can unlock their full potential and achieve sustainable, long-term success.

Weight: 250g
Dimension: 130 x 196 x 27 (mm)
ISBN-13: 9781529004694