Grupo Clarin: From Argentine Newspaper to Convergent Media Conglomerate

This book explores the media conglomerate Grupo Clarín's growth from a modest newspaper to becoming the largest communication group in Argentina and one of the main communications groups in Latin America. It analyzes the group's corporate structure, stages of growth, and impact on the regulatory policies, cultural politics, economics, and political history of Argentina. It offers a compelling analysis of Grupo Clarín's ability to adapt and influence the Latin American communication and information market under different governments.

Format: Hardback
Length: 142 pages
Publication date: 01 April 2021
Publisher: Taylor & Francis Ltd

From its humble beginnings as a modest newspaper to its rise as the largest communication group in Argentina and one of the dominant communication groups in Latin America, this comprehensive book delves into the media conglomerate Grupo Clarín. Authored by Guillermo Mastrini, Martín Becerra, and Ana Bizberge, the book offers a detailed examination of the group's corporate structure and the factors that have contributed to its remarkable expansion throughout its history. By meticulously mapping the stages of Grupo Clarín's growth to the regulatory policies, cultural politics, economics, and political history of Argentina over the past few decades, the authors provide a compelling analysis of this key player in the Latin American communication and information market.

The book sheds light on how the conglomerate has managed to thrive under various different governments, achieving legal reforms and exerting influence on policies, while also maintaining a significant capacity to shape the policy and regulation of the system, the market structure, and cultural consumption in the region. This insightful exploration is particularly valuable for students, scholars, and researchers interested in global media, political economy, media and communication, with a particular focus on Latin America.

The book is organized into five chapters, each exploring different aspects of Grupo Clarín's journey. The first chapter provides an overview of the group's history, tracing its roots back to its inception in 1890 as a small-scale newspaper. From its early days, Grupo Clarín has demonstrated a remarkable ability to adapt and evolve, navigating the challenges of changing times and emerging technologies.

The second chapter delves into the group's corporate structure, examining the various entities that make up the conglomerate and their respective roles in its operations. The authors highlight the strategic decisions that have led to Grupo Clarín's expansion, including its acquisition of other media outlets, diversification into new markets, and the development of innovative digital platforms.

In the third chapter, the authors examine the factors that have contributed to Grupo Clarín's success. They explore the group's commitment to quality journalism, its ability to adapt to changing market conditions, and its strong brand presence. They also discuss the role of advertising in the group's business model and the strategies it has employed to attract and retain customers.

The fourth chapter focuses on Grupo Clarín's impact on the media and information landscape in Latin America. The authors discuss the group's role in shaping public opinion, promoting social change, and fostering cultural diversity. They also examine the challenges faced by the media industry in the region, including regulatory challenges, economic instability, and the rise of digital media.

The fifth chapter provides a concluding analysis of Grupo Clarín's legacy and its future prospects. The authors assess the group's contributions to the development of the media industry in Latin America and its potential for continued growth in the years to come. They also address the challenges that Grupo Clarín will likely face in the future, including the need to adapt to changing consumer preferences, the rise of new competitors, and the ongoing impact of technology on the media industry.

In conclusion, this book offers a comprehensive and insightful examination of Grupo Clarín, one of the most influential communication groups in Latin America. Through its detailed analysis of the group's history, corporate structure, and growth factors, the authors provide valuable insights into the dynamics of the media industry and its impact on society the region. This book is an essential read for students, scholars, and researchers interested in global media, political economy, media and communication, particularly those with a focus on Latin America.

Weight: 454g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367507343