Grupo Prisa: Media Power in Contemporary Spain

This book provides a comprehensive and concise approach to the political, economic, and social-cultural profile of Grupo Prisa, tracing its development from a single newspaper publisher in 1972 to becoming the world's leading Spanish and Portuguese-language media group. It examines how Prisa mirrors the recent history of economic and political developments in Spain and is ideal for students, scholars, and researchers interested in international communication and media industries.

Format: Paperback / softback
Length: 118 pages
Publication date: 01 February 2022
Publisher: Taylor & Francis Ltd

In a groundbreaking exploration of Grupo Prisa, one of Europe's foremost cross-media conglomerates, this book offers a comprehensive and insightful account of its political, economic, and social-cultural profile. Spanning from its humble beginnings as a single newspaper publisher in 1972, Prisa has emerged as a global powerhouse in the creation and distribution of content across diverse fields, including culture, education, and information. With a presence in over twenty countries and iconic brands such as El País (newspaper), Los 40 (radio), and Santillana (education), Prisa has become a symbol of Spanish and Portuguese-language media excellence.

Through a critical political economy lens, the authors trace Prisa's remarkable journey from a local publisher to a multi-faceted conglomerate. They examine how Prisa's growth mirrors the recent economic and political developments in Spain, highlighting the complex interplay between media, power, and society. This concise yet highly relevant volume is a valuable resource for students, scholars, and researchers seeking to deepen their understanding of the Spanish-language media landscape, as well as those interested in international communication and media industries.

The book's chapters are organized in a logical and accessible manner, providing a clear roadmap for understanding Prisa's evolution and impact. Each chapter explores different aspects of the conglomerate's operations, from its media properties to its corporate strategies and social responsibilities. The authors use a wealth of primary and secondary sources to provide a rich and detailed account of Prisa's history, achievements, and challenges.

One of the book's key strengths is its ability to contextualize Prisa within the broader landscape of Spanish media and society. The authors draw on historical, cultural, and economic factors to shed light on the company's role in shaping public opinion, promoting cultural diversity, and contributing to the economic development of Spain. They also explore the impact of Prisa's expansion on the media industry, particularly in the context of the digital age, where convergence and competition are defining the contours of the sector.

In conclusion, Grupo Prisa: A Comprehensive and Contemporary Analysis is a must-read for anyone interested in the intersection of media, power, and society. With its insightful analysis and accessible writing style, this book offers valuable insights into the world of one of Europe's most influential media conglomerates. Whether you are a student, scholar, or professional, this book will enhance your understanding of the complex dynamics of international communication and media industries.

Weight: 170g
Dimension: 139 x 214 x 14 (mm)
ISBN-13: 9780367505790