Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

Guerrilla Publicity is the PR bible that provides expert advice on how to use publicity in the 21st Century, including Blogs, Podcasting, and Social Networking. It helps businesses launch practical PR campaigns using low-cost technologies.

Format: Paperback / softback
Length: 322 pages
Publication date: 12 November 2020
Publisher: Morgan James Publishing llc

Guerrilla Publicity is a comprehensive guide that provides expert advice on leveraging publicity in the modern era, encompassing various digital platforms such as Blogs, Podcasting, and Social Networking. It serves as a vital resource for public relations professionals and serves as a foundational text for executing successful PR campaigns. Authored by Jill Lublin and Rick Frishman, two renowned PR experts, Guerrilla Publicity offers valuable insights and strategies to help businesses launch their publicity endeavors into the twenty-first century. This extensively revised edition of the publicity bible stays abreast of the latest Web-based publicity techniques, ensuring readers are equipped with the knowledge to capitalize on low-cost (and sometimes cost-free) technologies. By employing these tools, readers can effectively offer expert advice over the internet through podcasts, reach consumers quickly through e-mail blasts, establish connections with clients on social networking sites, conduct effective virtual seminars, and build out their websites to enhance name recognition. Guerrilla Publicity empowers individuals and organizations to harness the power of digital media and leverage it to achieve their publicity objectives and establish a strong presence in the competitive marketplace.

Weight: 500g
Dimension: 152 x 230 x 19 (mm)
ISBN-13: 9781642799293
Edition number: 3 ed