Shulph Ink
Handbook on Digital Corporate Communication
Handbook on Digital Corporate Communication
- Condition: Brand new
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- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Excellent- More about Handbook on Digital Corporate Communication
This Handbook provides an extensive overview of current knowledge of corporate communication from a digital perspective, exploring how digitalization is transforming organizations and corporate communication. It offers insights from leading thinkers and presents over 30 case studies from around the world, addressing future challenges facing increasingly digital organizations.
Format: Hardback
Length: 482 pages
Publication date: 26 May 2023
Publisher: Edward Elgar Publishing Ltd
This comprehensive Handbook provides an in-depth exploration of the current state of corporate communication in the digital age. It offers a cutting-edge perspective on the pervasive influence of digital technologies and digitalization processes on corporate communication, encompassing both positive and negative aspects. Drawing upon insights from esteemed experts in the field of digital corporate communication (DCC), the book delves into the transformative impact of digitalization on organizations and their communication strategies.
Chapters within the Handbook examine emerging and progressive topics in DCC, such as digital hijacking, disinformation, and the role of artificial intelligence. These chapters present over 30 case studies from diverse regions worldwide, effectively bridging theory and practice. By analyzing the evolving practices and functions of digitalization, the Handbook sheds light on how organizations are striving to remain accessible 24/7 while accommodating the evolving demands of digital stakeholders.
Addressing the future challenges faced by increasingly digital organizations, this Handbook serves as a valuable resource for scholars, students, and professionals interested in strategic management, branding, marketing, and organizational behavior. Its comprehensive overview of CommTech development also provides valuable insights for communication practitioners and organizational leaders seeking to navigate the expectations of digitally-active stakeholders.
Dimension: 244 x 169 (mm)
ISBN-13: 9781802201956
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