HANDSTYLE LETTERING: 20th Anniversary Edition: From Calligraphy to Typography

The 'Handstyle Lettering 2021 edition rereleased in conjunction with Victionarys 20th anniversary is a delightful showcase of artwork from around the world that are anything but unvaried. It serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity.

Format: Paperback / softback
Length: 272 pages
Publication date: 19 May 2022
Publisher: Victionary

In a bygone era, hand-lettering held immense esteem as a skill to master, gracing publications and public signages with its presence. While our modern society has heavily relied on keyboards and screens for communication, a resurgence of creative practitioners has emerged in recent years, driven by a desire to bring back the sincerity and warmth of human touch to our predominantly digital existence. Hand-lettering, with its rich character, serves as a bridge between old-school calligraphy and modern typography, infusing a sense of nuance into an age of uniformity.

As an updated version of the original release in 2017, the 'Handstyle Lettering 2021 edition, rereleased in conjunction with Victionarys 20th anniversary, presents a captivating showcase of artwork from around the globe. In addition to an expanded selection of new projects, the book also features insightful interviews with renowned calligraphers, providing valuable insights into their craft. Furthermore, an expanded beginner-friendly guide/practice area has been included to assist those eager to embark on their hand-lettering journey.

Hand-lettering has experienced a remarkable revival, attracting individuals from diverse backgrounds and artistic disciplines. It serves as a means of self-expression, allowing artists to convey their unique personalities and emotions through their handwriting. Whether used for personal projects, branding, or commercial purposes, hand-lettering adds a touch of authenticity and individuality to designs, setting them apart from the mass-produced and digitalized world we live in.

The resurgence of hand-lettering has also sparked a renewed interest in calligraphy and typography. With the rise of digital tools and software, many designers are exploring new ways to incorporate hand-drawn elements into their work, merging traditional techniques with modern aesthetics. Hand-lettering has become a popular choice for wedding invitations, posters, and other printed materials, adding a personal and intimate touch to these creations.

Moreover, hand-lettering has been embraced by the advertising industry as a powerful tool for branding and marketing. Companies are increasingly using hand-drawn logos, typography, and illustrations to create a unique and memorable brand identity. Hand-lettering has the ability to evoke emotions and create a connection with consumers, making it an effective means of communication and promotion.

In conclusion, hand-lettering has emerged as a captivating art form that has the power to reconnect us with the human touch and infuse our digital lives with a sense of authenticity and warmth. Its revival has brought forth a renewed interest in calligraphy, typography, and self-expression, and has even found its way into various industries, including advertising and branding. As we continue to embrace the digital age, hand-lettering serves as a reminder of the importance of preserving traditional art forms and embracing the creativity that lies within us all.

Weight: 770g
Dimension: 195 x 207 x 24 (mm)
ISBN-13: 9789887566540