Andrew Lauder,Mick Houghton
Happy Trails: Andrew Lauder's Charmed Life and High Times in the Record Business
Happy Trails: Andrew Lauder's Charmed Life and High Times in the Record Business
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Excellent- More about Happy Trails: Andrew Lauder's Charmed Life and High Times in the Record Business
Andrew Lauder is a British record business figure who was ahead of the game in the 60s and 70s, pioneering a more creative way of marketing and promoting records and revolutionizing the way catalog was organized and presented.
Format: Hardback
Length: 384 pages
Publication date: 27 April 2023
Publisher: Orion Publishing Co
Andrew Lauder is a prominent and influential figure in the British record business, known for his significant contributions to the industry. While his name may not be as widely recognized outside the music industry, Lauder has maintained a fan's perspective, which is complemented by his exceptional knowledge of music. This combination has allowed him to forge strong relationships with musicians, making him truly happiest when spending time with them.
During the later 1960s and throughout the 1970s, Lauder's career took off, particularly during his time at the legendary United Artists. He possessed a remarkable ability to stay ahead of the prevailing trends, a trait that became evident in his work. In hindsight, it is easy to identify the changing eras in music, such as the emergence of underground music, pub rock, and punk in Britain. It was visionaries like Lauder who instinctively saw what was coming and played a crucial role in bringing about these transitions.
Lauder's contributions extended beyond his understanding of music. He was a pioneer in innovative marketing and promotion techniques for records. He revolutionized the way catalogs were organized and presented, creating a more visually appealing and user-friendly experience for music enthusiasts.
This is the story of Andrew Lauder, a man who has left an indelible mark on the British record business through his passion, expertise, and forward-thinking approach. His unwavering dedication to music and his ability to anticipate trends have shaped the industry and continue to inspire those who follow in his footsteps.
Weight: 608g
Dimension: 166 x 242 x 35 (mm)
ISBN-13: 9781474623599
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