HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)

Design thinking can be used to gain a competitive advantage by identifying customers' jobs to be done and building products they love. This collection of articles includes Design Thinking, Why Design Thinking Works, The Right Way to Lead Design Thinking, Design for Action, The Innovation Catalysts, Know Your Customers Jobs to Be Done, Engineering Reverse Innovations, Strategies for Learning from Failure, How Indra Nooyi Turned Design Thinking into Strategy, and Reclaim Your Creative Confidence.

Format: Paperback / softback
Length: 192 pages
Publication date: 28 April 2020
Publisher: Harvard Business Review Press

Design thinking is a powerful approach that can give businesses a competitive edge in today's rapidly changing market. By understanding the needs and desires of customers and creating products and services that meet those needs, companies can differentiate themselves from their competitors and create a loyal customer base.

One of the key principles of design thinking is empathy. This means putting yourself in the shoes of your customers and understanding their challenges and motivations. By doing so, you can create products and services that are more user-friendly, effective, and enjoyable to use.

Another important aspect of design thinking is collaboration. This involves bringing together a diverse group of people with different perspectives and skills to solve a problem. By working together, teams can generate more innovative solutions and break down barriers to creativity.

Design thinking also emphasizes the importance of experimentation and iteration. This means testing and refining your ideas and products through a process of continuous improvement. By doing so, you can identify what works and what doesn't and make adjustments accordingly.

One of the benefits of design thinking is that it can be applied to a wide range of industries and problems. Whether you're looking to develop new products, improve customer service, or streamline your business processes, design thinking can help you achieve your goals.

There are many resources available to help businesses learn and apply design thinking. The Harvard Business Review has published a number of articles on the topic, including "Design Thinking: Why It's Important for Leaders" and "Design Thinking: How to Apply It in Your Organization."

In addition, there are many design thinking workshops and training programs available that can help businesses develop their design thinking skills and apply them to their work. These programs can be tailored to the specific needs of a business and can be delivered in-person or online.

Overall, design thinking is a powerful approach that can help businesses create breakthrough innovations and transform their organizations. By understanding the needs and desires of customers and collaborating with a diverse group of people, businesses can develop products and services that are more user-friendly, effective, and enjoyable to use. With the right resources and training, businesses can apply design thinking to achieve their goals and succeed in today's competitive market.

Weight: 202g
Dimension: 140 x 210 x 15 (mm)
ISBN-13: 9781633698802