Health Program Planning, Implementation, and Evaluation: Creating Behavioral, Environmental, and Policy Change

The PRECEDE-PROCEED model is a time-tested,landmark approach to health promotion and communication projects, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980. It has been effectively applied worldwide to address a broad range of health issues, including risk factors like tobacco and lack of exercise, social determinants of health, and major disease challenges.

Format: Paperback / softback
Length: 488 pages
Publication date: 05 April 2022
Publisher: Johns Hopkins University Press

A time-tested and renowned approach to health promotion and communication projects, encompassing the intricacies that contribute to their success. Developed in the early 1970s by Lawrence W. Green and initially published as a text in 1980, the PRECEDE-PROCEED model has been widely adopted globally to address a diverse range of health issues. These issues encompass risk factors such as tobacco use and lack of physical activity, as well as social determinants of health, including limited access to transportation and safe housing. Moreover, the model has successfully tackled significant disease challenges like heart disease and guinea worm disease.

In Health Program Planning, Implementation, and Evaluation, Green and his esteemed team of senior editors and chapter authors bring together their collective expertise to provide a comprehensive guide to public health programming. This guide seamlessly aligns with the foundational public health competencies mandated by increasingly rigorous certification and accreditation standards. Motivated by the impact of the coronavirus pandemic and the looming climate crisis, the book addresses the rapid shifts in modern conceptions of disease prevention and health promotion.

In today's landscape, public health practitioners and researchers are tasked with navigating a complex web of factors, including population inequities, that exert a profound influence on health status. From the realm of biology to social and structural determinants, a comprehensive understanding of the factors that shape health outcomes is essential. Consequently, developing effective program and policy solutions to address population health challenges necessitates a systematic approach to planning, implementation, and evaluation.

The book recognizes the importance of equipping students with the knowledge, skills, and a diverse range of tools necessary to excel in the field of public health. It fosters a deep understanding of population health planning, implementation, and evaluation, empowering students to address the multifaceted challenges of our time. By highlighting new approaches to communication and innovative methods for reaching diverse communities, the book underscores the significance of inclusive assessment and community engagement in shaping effective health promotion strategies.

In conclusion, the PRECEDE-PROCEED model, along with the insights provided in Health Program Planning, Implementation, and Evaluation, serves as a cornerstone of public health practice. By embracing a comprehensive and systematic approach, practitioners and researchers can effectively address a wide range of health issues, promote well-being, and contribute to the overall improvement of population health.

Weight: 976g
Dimension: 177 x 254 x 32 (mm)
ISBN-13: 9781421442969