Helmut Schmid: Typography

Helmut Schmid was an Austrian typographer who was a master of his craft. He blended eastern and western influences and put them into practice in the fields of editorial design, packaging of ethical drugs, and visual identity of brands. He also produced independent publications. Helmut Schmid Typography explores his oeuvre, with a generous design and accompanying texts that narrate his life and career. It complements other publications on the Basel school of typographic thought.

Format: Hardback
Length: 240 pages
Publication date: 05 September 2023
Publisher: Lars Muller Publishers

Helmut Schmid, an Austrian typographer, was a master of his craft. While staying true to the principles of clarity, simplicity, and elegance, he added his unique spin to Emil Ruders teachings at the Basel School of Design. Schmid seamlessly blended Eastern and Western influences, refining his skills and applying them in various fields, including editorial design, packaging of ethical drugs, and visual identity for brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido), and IPSA. In addition to his professional work, he also produced independent publications, including Typographic Reflections.

Helmut Schmid: Typography explores the entirety of the typographer's oeuvre. The book's generous design allows each image to breathe, and the accompanying texts provide an informative yet pleasant narrative of Schmid's life and career. Complementing other publications like Weingart: Typography and Ruder Typography, Ruder Philosophy, this bilingual monograph completes the Basel school of typographic thought.

Dimension: 296 x 226 (mm)
ISBN-13: 9783037787397