Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave

This collection explores Korean popular culture, challenging stereotypes and examining issues of gender, sexuality, and stereotype through the lens of "Koreanness." It highlights how Hallyu, or the Korean Wave, has become a global industry, attracting fans worldwide. Contributors argue that these stereotypes are intertwined with how Koreans portray themselves publicly and privately, and international fans contribute to the conversation through performance and imitation. The book is valuable for scholars in media studies, pop culture, gender studies, Asian studies, sociology, and cultural studies.

Format: Hardback
Length: 270 pages
Publication date: 15 March 2022
Publisher: Lexington Books

This collection delves into the intricate tapestry of Korean popular culture, challenging and dismantling the often-perpetuated stereotypes that permeate various cultural products, including K-pop, K-drama, and cover dancing. By examining these phenomena through the lens of "Koreanness," the authors seek to redefine and broaden our understanding of the multifaceted aspects of Korean culture.

A diverse array of contributors showcases the remarkable journey of Hallyu, or the Korean Wave, from its humble beginnings as a wave sweeping across Asia to its eventual transformation into a tidal wave that has impacted every continent. This global phenomenon has propelled Korean popular culture into an industry that captivates fans worldwide.

The stereotypes and issues explored within this collection are intricately linked to how Koreans, both at home and in the diaspora, perceive themselves both publicly and privately. Contributors argue that these stereotypes are deeply embedded in the cultural fabric of Korea and are perpetuated by various cultural expressions.

Furthermore, international fans of Hallyu actively participate in the ongoing conversation through performance and imitation, either reinforcing or challenging these stereotypes. These fans, acting as cultural intermediaries, contribute to the dynamic interplay between Korean culture and global audiences.

Contributors employ a wide range of settings to establish a symbiotic relationship between traditional Korean values and modern Korean society. They explore how cultural content creators harness these values to shape and influence popular culture, while also acknowledging the evolving dynamics of Korean society.

This book is a valuable resource for scholars and enthusiasts alike, spanning disciplines such as media studies, pop culture, gender studies, Asian studies, sociology, and cultural studies. It offers insightful perspectives and comprehensive analyses, shedding light on the complex interplay between culture, identity, and globalization. By delving into the nuances of Korean popular culture, this collection contributes to our understanding of the world's diverse cultural tapestry and fosters a deeper appreciation for the richness and complexity of Korean heritage.

Weight: 626g
Dimension: 237 x 161 x 24 (mm)
ISBN-13: 9781793636300