Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management

This book explores how cultural and creative processes can be applied to business projects in a heritage setting, highlighting the importance of culture in entrepreneurial pursuits. It also emphasizes the role of entrepreneurial environments in accepting creativity and provides an interdisciplinary perspective on how culture, creativity, and heritage combine to produce novel entrepreneurial contributions.

Format: Hardback
Length: 169 pages
Publication date: 18 January 2023
Publisher: Springer Verlag, Singapore

This captivating book delves into the intricate tapestry of cultural and creative processes, shedding light on their profound significance within the context of heritage settings. It goes beyond mere exploration, offering practical applications of these processes to business projects. By examining the vital role of culture in entrepreneurial endeavors related to heritage, the chapters delve into the intricate interplay between culture and heritage entrepreneurship, highlighting the unique comparative advantages of adopting a cultural approach to business. The book also sheds light on the dynamic role of entrepreneurial environments in fostering and embracing creativity, making a groundbreaking contribution to the study of heritage entrepreneurship. Furthermore, it intricately uncovers the intricate web of heritage entrepreneurs, their roles, and their interconnectedness within an entrepreneurial ecosystem teeming with diverse stakeholders. Through an interdisciplinary lens, the book provides a holistic understanding of how culture, creativity, and heritage converge to yield innovative entrepreneurial contributions. It serves as a valuable resource for researchers, practitioners, and policy makers alike, offering insightful ideas and fostering a deeper understanding of heritage entrepreneurship. By advancing the field, this book empowers individuals to make meaningful contributions to the preservation and revitalization of cultural heritage while driving economic growth and development.

Weight: 372g
Dimension: 218 x 157 x 17 (mm)
ISBN-13: 9789811951480
Edition number: 1st ed. 2023