HerStories in Graphic Design: Dialoge, Kontinuitaten, Selbstermachtigungen. Grafikdesignerinnen 1880 bis heute / Dialogue, continuity, self-empowerment. Women graphic designers from 1880 until today

Grafikdesignerinnen haben einen erheblichen Einfluss auf das Grafikdesign gespielt, haben ihre eigenen Traditionen etabliert, dialogische Beziehungen geknüpft und Vorbilder gesetzt. Gerda Breuer untersucht ihren Kampf um Professionalisierung und die kollektiven Formate, die Designerinnen zur Visibilität geführt haben. Bekannte Designerinnen wie Ljubow Popowa, Änne Koken und Ethel Reed haben ebenfalls wichtige Beiträge geleistet, die jedoch oft vergessen oder unterdrückt wurden.

Format: Hardback
Length: 352 pages
Publication date: 11 October 2023
Publisher: JOVIS Verlag

The history of graphic design has largely been written by men, with the influence of women often overlooked. However, when we delve deeper into this narrative, we can see the significant impact that graphic designers have had on the field. These women have created their own traditions, fostered dialogue, served as role models, built networks, and embraced self-empowerment.

One notable figure in this struggle for professionalization is Gerda Breuer, who sheds light on the collective efforts of designers to gain visibility and advocate for women's issues. Breuer highlights the strategies employed by these designers, including their reliance on various formats and collaborative initiatives, to assert their presence and champion the causes of women.

While some well-known graphic designers such as Ljubow Popowa, Änne Koken, Ethel Reed, and Sarah Wyman Whitman have played significant roles in this history, there are also countless unknown collectives and individual designers who have contributed to the field. Breuer emphasizes that their significant contributions have often been overlooked, undervalued, ignored, or relegated to the background.

The current perception of traditional canons and the lack of recognition for diverse contributions have made it challenging to integrate these women's achievements into the narrative of graphic design. It is essential to challenge these biases and promote a more inclusive and diverse understanding of the field's history.

In conclusion, the history of graphic design has been shaped by the contributions of women, who have overcome barriers and fought for recognition. Their innovative practices, collaborative efforts, and advocacy have left a lasting impact on the field. It is crucial to continue to acknowledge and celebrate the contributions of these designers and work towards a more inclusive and diverse graphic design industry.

Weight: 850g
Dimension: 180 x 240 x 31 (mm)
ISBN-13: 9783868597738