History and Theory of Rhetoric: An Introduction

This textbook provides a comprehensive framework for evaluating and practicing persuasive writing and speaking, tracing the progression of rhetoric from the Greek Sophists to contemporary theorists. It emphasizes the relevance of rhetoric to modern students, covering historical and contemporary topics and including an instructors manual and practice quizzes.

\n Format: Paperback / softback
\n Length: 324 pages
\n Publication date: 30 December 2020
\n Publisher: Taylor & Francis Ltd
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This comprehensive textbook offers students a thorough exploration of the evolution of rhetoric, tracing its roots from the Greek Sophists to contemporary theorists. By delving into the historical progression, it provides a conceptual framework for evaluating and practicing persuasive writing and speaking across various settings, including both written and visual media. The textbook's expansive historical perspective highlights the crucial role of persuasive public discourse in shaping our daily lives and influencing societal norms. It draws upon the insights of renowned thinkers and theorists throughout history, offering a rich tapestry of ideas.

In the seventh edition, particular emphasis is placed on non-Western rhetorics, feminist rhetorics, the rhetoric of science, and European and American critical theory. This reflects the growing recognition of diverse rhetorical traditions and the importance of incorporating diverse perspectives into rhetorical studies. The textbook is renowned for its clear and engaging writing style, which makes complex concepts accessible to students. It incorporates numerous contemporary examples to illustrate rhetorical strategies and applications, ensuring that students remain connected to the real-world context of rhetoric.

The History and Theory of Rhetoric serves as a foundational textbook for rhetoric courses in both English and communication programs. It covers both the historical tradition of rhetoric and contemporary rhetoric studies, providing students with a comprehensive understanding of the field. The revised edition includes an instructors manual and practice quizzes, further enhancing the learning experience for students. Additionally, the textbook is available online at www.routledge.com/cw/herrick, providing additional resources and support for students.

In conclusion, this textbook offers students a comprehensive and engaging journey through the evolution of rhetoric, equipping them with the skills and knowledge necessary to effectively communicate and persuade in a diverse range of settings. Its emphasis on historical context, contemporary examples, and interdisciplinary approaches makes it an invaluable resource for students studying rhetoric and communication.

\n Weight: 642g\n
Dimension: 176 x 254 x 26 (mm)\n
ISBN-13: 9780367427344\n
Edition number: 7 New edition\n