History of Graphic Design. Vol. 2. 1960-Today

Graphic design has evolved to reflect societal cultural aspirations and values, with 3,500 seminal designs from the 1960s to the present day. This second volume of the book explores 80 key pieces and 118 biographies of important designers, organized chronologically and accompanied by a visual timeline. It offers a comprehensive exploration of the development of a creative field.

Format: Hardback
Length: 480 pages
Publication date: 01 March 2021
Publisher: Taschen GmbH

Graphic design, a vibrant and dynamic art form, has gracefully traversed the turbulent eons of time, capturing the essence of each era. It permeates our daily lives, manifesting in a myriad of forms, from minimalist packaging to vibrant advertisements, smart environmental graphics to sleek interfaces. Beyond its function of conveying information, graphic design also serves as a mirror, reflecting the cultural aspirations and values of society. This second volume, a comprehensive exploration of graphic design, spans from the 1960s to the present day. It presents over 3,500 seminal designs from around the globe, serving as a visual chronicle of contemporary history. In addition to 118 biographies of the most influential designers of each era, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters), detailed analyses of 80 key pieces are provided. Author Jens Müller, with his profound expertise in the field, selects the most outstanding designs for each year, accompanied by a chronological sequence of design milestones. Organized chronologically, each decade is preceded by a concise overview and a stunning visual timeline, showcasing the diverse range of graphic production and the global landscape that it simultaneously shaped and defined. This collection of significant graphic works constitutes a long-overdue reflection on the evolution of a creative field that continually pushes boundaries and challenges itself. These pivotal pieces serve as coordinates through contemporary history, aiding us in tracing the profound influence of graphic design on our world.

Weight: 4036g
Dimension: 377 x 256 x 51 (mm)
ISBN-13: 9783836570374