Derek Thompson
Hit Makers: How Things Become Popular
Hit Makers: How Things Become Popular
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Hit Makers explores the science behind popular culture, revealing why certain things become extraordinarily popular through incisive analysis and captivating storytelling. It explains that people gravitate towards familiar surprises, such as bold and innovative products that are instantly comprehensible.
\n Format: Paperback / softback
\n Length: 368 pages
\n Publication date: 25 January 2018
\n Publisher: Penguin Books Ltd
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What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson delves into the realm of pop culture, employing the lens of science to unravel the enigmatic question that has captivated businesses, producers, and individuals alike. Drawing upon ancient history and contemporary headlines, from vampire lore to Instagram, Thompson embarks on a captivating exploration of the economics and psychology behind the extraordinary popularity of certain phenomena. With incisive analysis and captivating storytelling, he unveils that, despite the appearance of blockbuster films, Internet memes, and chart-topping songs emerging seemingly out of thin air, hits possess a narrative and adhere to specific rules. People are drawn to familiar surprises—products that are bold, innovative, and instantly comprehensible.
Thompson's inquiry extends beyond the realm of cultural phenomena that capture the headlines, delving into the desires that unite us as human beings. He uncovers the secrets of JFK and Barack Obama's speechwriters, analyzes the unexpected factors behind the success of Fifty Shades of Grey, and goes beyond the surface to reveal the underlying motivations that shape our preferences. While technology may evolve, Thompson demonstrates that our innate desires remain steadfast throughout history, serving as a mirror that reflects our collective aspirations.
Spanning from the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origins of Star Wars, Derek Thompson weaves a fascinating narrative that unveils the intricate processes that shape culture and ignite the flames of genius. Hit Makers is a must-read for anyone seeking to understand the driving forces behind the phenomena that captivate our world, offering valuable insights into the art of creating hits and the profound impact they have on our lives.
\n Weight: 272g\n
Dimension: 201 x 134 x 22 (mm)\n
ISBN-13: 9780141981598\n \n
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