Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Holy Hype explores the intersection of religion and advertising, tracing the historical overlap of consumer and religious ideologies and evaluating the effectiveness of "holy hype" through the use of sacred symbols.

Format: Hardback
Length: 258 pages
Publication date: 13 January 2022
Publisher: Lexington Books

Holy Hype delves into the captivating realm of religious fervor in advertising and promotion, unveiling the profound intersection between the sacred and the profane. Authored by Susan H. Sarapin and Pamela L. Morris, this insightful book traces the historical convergence of consumer and religious ideologies in society, providing a rich tapestry of examples spanning centuries. Through meticulous analysis of over a hundred collected advertisements, ranging from monks hawking copiers to billboard messages from God, the authors shed light on the pervasive influence of religious themes in advertising. They explore the power of sacred symbols to captivate audiences, evoke both positive and negative emotions, and assess the effectiveness of "holy hype" in capturing attention and shaping public perception. This comprehensive work appeals to scholars across communication, media studies, religion, advertising, and cultural studies, offering valuable insights into the complex dynamics between religion, consumerism, and media.

Holy Hype explores the fascinating intersection of religion and advertising, delving into the historical overlap of consumer and religious ideologies in society. Authored by Susan H. Sarapin and Pamela L. Morris, the book offers a comprehensive analysis of over a hundred collected advertisements, ranging from monks selling copiers to billboard messages from God. Through meticulous research, the authors shed light on the pervasive influence of religious themes in advertising, examining how sacred symbols captivate audiences, evoke positive and negative emotions, and shape public perception. This insightful work appeals to scholars across communication, media studies, religion, advertising, and cultural studies, providing valuable insights into the complex dynamics between religion, consumerism, and media.

Weight: 503g
Dimension: 237 x 163 x 20 (mm)
ISBN-13: 9781793629340