Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

This collection of Sales Clinic columns by Howard Feiertag covers 35 years of hospitality sales tips, tactics, and techniques, from the pre-technology era to the digital age, and is essential for professionals and newbies alike.

Format: Hardback
Length: 684 pages
Publication date: 09 September 2019
Publisher: Apple Academic Press Inc.

This extensive collection of the finest Sales Clinic columns written by Howard Feiertag over a span of 35 years offers a wealth of invaluable tips, strategies, and techniques for both seasoned professionals and aspiring individuals in the field of hospitality sales. Spanning from the pre-technology era, where proficiency in typing was essential, to the present-day reliance on digital technology, readers embark on a journey of exploration, rediscovering the timeless relevance of many of the traditional sales techniques that remain applicable in the modern landscape.

The columns are organized into broad categories, covering various aspects of sales in the hospitality industry. From lead generation and prospecting to closing deals and customer retention, Feiertag's insights are comprehensive and practical. He shares his extensive experience and expertise, offering practical tips and strategies that can be applied to any sales situation.

One of the key themes that emerges from the collection is the importance of building relationships with customers. Feiertag emphasizes the need to understand their needs and preferences, and to tailor your sales approach accordingly. He suggests that sales professionals should focus on providing exceptional customer service, building trust, and creating long-term relationships that benefit both the customer and the business.

Another valuable aspect of the collection is the emphasis on continuous learning and improvement. Feiertag encourages readers to stay up-to-date with the latest trends and technologies in the hospitality sales field, and to embrace new challenges and opportunities. He suggests that sales professionals should be open to feedback and willing to adapt their approach based on the changing needs of their customers and the market.

In addition to providing practical advice, Feiertag's columns also offer a glimpse into the history and evolution of hospitality sales. He discusses the changes that have taken place industry, from the introduction of new technologies to the shift in consumer behavior. He highlights the challenges that sales professionals face in a rapidly changing landscape, and offers strategies for navigating these challenges effectively.

Overall, this collection of Sales Clinic columns is a treasure trove of knowledge and insights for anyone interested in pursuing a career in hospitality sales. Whether you are a seasoned professional or just starting out, Feiertag's wisdom and experience will undoubtedly help you achieve your sales goals and succeed in the competitive hospitality industry.

Introduction:

This extensive collection of the finest Sales Clinic columns written by Howard Feiertag over a span of 35 years offers a wealth of invaluable tips, strategies, and techniques for both seasoned professionals and aspiring individuals in the field of hospitality sales. Spanning from the pre-technology era, where proficiency in typing was essential, to the present-day reliance on digital technology, readers embark on a journey of exploration, rediscovering the timeless relevance of many of the traditional sales techniques that remain applicable in the modern landscape.

The columns are organized into broad categories, covering various aspects of sales in the hospitality industry. From lead generation and prospecting to closing deals and customer retention, Feiertag's insights are comprehensive and practical. He shares his extensive experience and expertise, offering practical tips and strategies that can be applied to any sales situation.

One of the key themes that emerges from the collection is the importance of building relationships with customers. Feiertag emphasizes the need to understand their needs and preferences, and to tailor your sales approach accordingly. He suggests that sales professionals should focus on providing exceptional customer service, building trust, and creating long-term relationships that benefit both the customer and the business.

Another valuable aspect of the collection is the emphasis on continuous learning and improvement. Feiertag encourages readers to stay up-to-date with the latest trends and technologies in the hospitality sales field, and to embrace new challenges and opportunities. He suggests that sales professionals should be open to feedback and willing to adapt their approach based on the changing needs of their customers and the market.

In addition to providing practical advice, Feiertag's columns also offer a glimpse into the history and evolution of hospitality sales. He discusses the changes that have taken industry, from the introduction of new technologies to the shift in consumer behavior. He highlights the challenges that sales professionals face these challenges effectively, and offers strategies for navigating these challenges effectively.

Overall, this collection of Sales Clinic columns is a treasure trove of knowledge and insights for anyone interested in pursuing a career in hospitality sales. Whether you are a seasoned professional or just starting out, Feiertag's wisdom and experience will undoubtedly help you achieve your sales goals and succeed in the competitive hospitality industry.

Weight: 1500g
Dimension: 247 x 196 x 39 (mm)
ISBN-13: 9781771887892