How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

'How I Built This' is a top business book that provides insights and inspiration from successful entrepreneurs on how to start, launch, and build a successful venture. Based on the popular NPR podcast, the book features true stories of innovative companies and offers tips for every entrepreneur's journey.

Format: Paperback / softback
Length: 320 pages
Publication date: 07 July 2022
Publisher: Pan Macmillan

The Wall Street Journal's Business Book Bestseller and New York Times Bestseller, "A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do," is based on the highly acclaimed NPR podcast, How I Built This with Guy Raz. His book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.

Great ideas often come from a simple spark, such as a football player on the New Zealand national team noticing all the unused wool his country produces and figuring out a way to turn it into shoes (Allbirds). A former Buddhist monk decides the best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacys Pita Chips).

Award-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from across the world, from the founders of Five Guys, Airbnb, and Bumble to James Dyson and Reed Hastings of Netflix, to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea to raising money and recruiting employees to finding your market and, finally, to paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trail-blazing go-getters made their own dreams a reality.

"These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur," Eric Ries, author of "The Lean Startup," said. "Guy Raz is supremely himself in this guide for aspirin."

Weight: 228g
Dimension: 129 x 197 x 23 (mm)
ISBN-13: 9781529026313