How To Build Relationships in the Music Industry: A Guide for Musicians

Musicians are frustrated with promoters and other industry people leaving their emails unanswered. This book provides valuable insights, dos, and don'ts, and anecdotes to help musicians present their next project in a way that works in the long term, leading to better relationships, more bookings, and a stronger following.

Format: Paperback / softback
Length: 230 pages
Publication date: 11 August 2023
Publisher: Rowman & Littlefield

Are you a musician struggling to get bookings and promote your projects? Do you feel frustrated with promoters and other industry professionals leaving your emails unanswered? Do you wish to network and approach the right people but don't know how to do it effectively?

Oftentimes, promoters are overwhelmed with hundreds of emails daily, making responses difficult. As a result, getting that first moment of contact just right can be daunting for any musician. Adding to that, emails are sometimes drafted poorly, social media presence is either lacking or spammy, and there is no real aim or strategy other than pushing for immediate results. However, that's not how the industry works. We are not in the sales business; we are in the people business.

That is the mantra of this book, written by an award-winning jazz publicist and marketing/media director with over ten years of experience behind the scenes. Through interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe—How to Build Relationships in the Music Industry presents valuable insights, dos, don'ts, and anecdotes that will help any musician present their next project in a way that works in the long term. The book will help all musicians understand key characteristics of effective, professional communication in the music business, which will ultimately lead to better relationships, more bookings, and a stronger following.

Weight: 352g
Dimension: 152 x 229 x 20 (mm)
ISBN-13: 9781538184080