Kristina M. Scharp,Elizabeth Dorrance Hall
How to Conduct Communication Research: Qualitative and Quantitative Methods
How to Conduct Communication Research: Qualitative and Quantitative Methods
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Format: Paperback / softback
Length: 408 pages
Publication date: 26 July 2024
Publisher: Cognella, Inc
Featuring 48 succinct chapters on communication research, the guide navigates qualitative and quantitative methods while outlining research paradigms and essential techniques. It presents practical strategies, clear examples, and engaging activities that explore social issues and challenge marginalizing norms.
Dimension: 229 x 152 (mm)
ISBN-13: 9781516587575
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