Skip to product information
1 of 1

Scott Smith,Madeline Ashby

How to Future: Leading and Sense-making in an Age of Hyperchange

How to Future: Leading and Sense-making in an Age of Hyperchange

Low Stock: Only 1 copies remaining
Regular price £14.94 GBP
Regular price £19.99 GBP Sale price £14.94 GBP
25% OFF Sold out
Tax included. Shipping calculated at checkout.

YOU SAVE £5.05

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Trustpilot 4.5 stars rating  Excellent
We're rated excellent on Trustpilot.
  • More about How to Future: Leading and Sense-making in an Age of Hyperchange


The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings, and new consumer expectations. How to Future is the only book that teaches how to become a strategy wayfinder, allowing you to evaluate, plan, and prepare for better futures for you and your business. It equips you with tools, strategies, and practices to manage the daily flood of information and signals, discern emergent patterns, and envision, stress-test, and prototype adaptable, informed, and agile strategic visioning.

Format: Paperback / softback
Length: 248 pages
Publication date: 10 September 2020
Publisher: Kogan Page Ltd


The future is not a set path; it is a dynamic and ever-changing landscape that requires us to approach it as a conversation, not a declaration. In this rapidly evolving business world, emerging trends constantly threaten to upend our strategic plans and disrupt our industries. To thrive in this environment, we must be prepared to pivot and adapt quickly.

The world of business is experiencing a state of hyperchange, influenced by global movements, disruptive technologies, political uprisings, and new consumer expectations. This rapid change requires us to be agile and adaptable, able to respond to new challenges and opportunities as they arise.

Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals, and emerging patterns. It involves analyzing data, conducting research, and engaging in conversations with experts to gain a deeper understanding of the future. By doing so, we can develop strategies and plans that are more likely to succeed in the face of uncertainty.

How to Future is the only book that will teach you how to become a strategy wayfinder, allowing you to evaluate, plan, and prepare for better futures for you and your business. This comprehensive guidebook is written by renowned futurists Scott Smith and Madeline Ashby, who have years of experience in forecasting and strategy development.

In How to Future, you will learn how to manage the daily flood of information and signals, and discern emergent patterns that have a direct impact on the direction of your business. You will also develop valuable tools and concepts that will empower you, your team, and your organization to anticipate whatever futures emerge.

This book is not about predicting the one future you expect. Instead, it equips you with valuable tools and concepts that will help you build a future-focused mindset and enable you to envision, stress-test, and prototype adaptable, informed, and agile strategic visioning. These tools will empower you to make decisions that are aligned with the changing landscape of the business world and position your organization for success.

In conclusion, the future is not a fixed destination; it is a journey that requires us to be open to change, adaptable, and proactive. By approaching the future as a conversation and developing a future-focused mindset, we can position ourselves for success and thrive in the face of uncertainty. How to Future is the ultimate guidebook for anyone who wants to become a strategy wayfinder and prepare for better futures for themselves and their organizations.

Weight: 316g
Dimension: 137 x 215 x 18 (mm)
ISBN-13: 9781789664706

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details