How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Stu Heinecke, a Hall-of-Fame-nominated marketer, and Wall Street Journal cartoonist, shares his tactics and tips in How to Get a Meeting with Anyone to help marketers reach CEOs and VIPs. Heinecke's Contact Campaigns include personalized approaches such as running contact letters as full-page ads in The Wall Street Journal, using unorthodox methods like phone, social media, email, and snail mail, and using personalized cartoons to make connections. He also provides tips on determining targets, developing pitches, and gaining allies in your contact's circle of influence.

Format: Paperback / softback
Length: 240 pages
Publication date: 22 March 2018
Publisher: BenBella Books

The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls Contact Campaigns. Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right.

Weight: 374g
Dimension: 155 x 229 x 24 (mm)
ISBN-13: 9781946885135