Paco Underhill
How We Eat: The Brave New World of Food and Drink
How We Eat: The Brave New World of Food and Drink
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- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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The book "How We Eat" explores how our food system is transforming and presents an opportunity to do better for ourselves, our children, and the planet. Author Paco Underhill, a global expert on consumer behavior, highlights innovative practices and trends in food production and consumption.
Format: Paperback / softback
Length: 272 pages
Publication date: 02 February 2023
Publisher: Simon & Schuster
Our food system is undergoing a significant transformation, impacting every aspect of our production, acquisition, and consumption. Market researcher and bestselling author Paco Underhill, renowned as "a Sherlock Holmes for retailers," unveils the future of our eating and drinking lives in his captivating book, How We Eat. In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways.
Explore the heart of New York City, where a popular farmers market signifies the city's transition towards a more country-like atmosphere. Venture to cool Brooklyn neighborhoods with rooftop farms, where innovative grocery stores are embracing the concept of growing their own food and hosting community events.
Delve into the dreaded supermarket parking lot, which is emerging as a hub of innovation for grocery stores. Discover how marijuana farmers, who have been using artificial light to cultivate a crop for years, have developed a playbook that can be adopted by mainstream merchants like Walmart and farmers worldwide.
Paco Underhill is a renowned expert in branding, consumer behavior, and market trends. He has authored numerous highly acclaimed books, including Why We Buy. In How We Eat, Underhill demonstrates how food intersects with every major battle we face today, ranging from political and environmental to economic and racial. He invites readers to embark on a market journey to uncover more about the evolving food landscape.
Weight: 256g
Dimension: 213 x 140 x 18 (mm)
ISBN-13: 9781982127114
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