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Springer Nature Switzerland AG

Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion

Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion

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  • More about Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion
This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed through a rigorous two-stage review process, and presents high-impact contributions under the theme “Human and Smart Marketing: Strategic Transitions in Intelligence, Sustainability, and Inclusion.” Produced for both academic and practitioner audiences, it features dual abstracts, interdisciplinary perspectives, and a focus on behavior change and real-world relevance. The series reflects EMAC’s commitment to global scholarly exchange and inclusivity. This first volume sets a new standard for conference-based publications, offering advanced insights into marketing technologies, customer understanding, and strategic innovation. It is a collaborative effort by leading scholars across Europe, with editorial oversight by the EMAC Insights Book Series Board.
  • Publication date: 2 June 2026
  • Page count: 328
  • Dimensions: Height 235 mm; Width 155 mm
  • Publisher: Springer Nature Switzerland AG
  • Format: Hardback
  • ISBN-13: 9783032216700

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