Human-Driven Experience - The Battle for Trust in the Digital Age

The author of "Human-Driven Experience: The Battle for Trust in a Digital Age" explores how to capture the attention of consumers who have a low tolerance for inauthenticity. He discusses the need for increased mobility between functional areas, the importance of privacy and security, and strategies for creating end-to-end digital experiences that hit home with consumers. The book is a must-read for executives, managers, and marketing, digital, and IT professionals looking for ways to make sense of a consumer landscape that has been turned upside down by digital technologies.

Format: Hardback
Length: 256 pages
Publication date: 27 October 2022
Publisher: John Wiley & Sons Inc

In Human-Driven Experience: The Battle for Trust in a Digital Age, a seasoned digital strategist delves into a crucial exploration of how to captivate consumers in a world where authenticity holds immense value. The author emphasizes the importance of embracing the rapid pace of change in the marketplace to foster innovation within one's own organization. The book sheds light on the necessity for seamless mobility between functional areas such as information technology, digital, and marketing, while also underscoring the critical role of privacy and security in building consumer trust. Additionally, the author offers valuable strategies for creating comprehensive digital experiences that resonate with consumers. They discuss techniques for standing out amidst the growing noise of inauthentic advertising and marketing, which has led to increased skepticism among consumers toward both new and established brands. Furthermore, the book delves into the intricate aspects of data, highlighting its increasing targeting, identification, and real-time nature. It provides insightful discussions on how to navigate this landscape and make informed decisions. Human-Driven Experience is an invaluable resource for executives, managers, and business leaders seeking to navigate the complex landscape of digital technologies. It is also a must-read for marketing, digital, and IT professionals seeking to stay ahead of the curve and understand the evolving consumer landscape.

Weight: 534g
Dimension: 160 x 236 x 23 (mm)
ISBN-13: 9781119812982