Humber Cars: The Post-war Years

Humber Cars was founded in 1899 by Thomas Humber and produced various quality motor vehicles. However, financial difficulties during the 1920s led to its buyout by the Rootes Group. The company's association with royalty and government helped promote the Humber marque as a prestige brand. The marque's eventual demise came in 1976, and Stephen Lewis has utilized rare and unpublished images to tell the full story of Humbers post-war era.

\n Format: Paperback / softback
\n Length: 96 pages
\n Publication date: 15 June 2021
\n Publisher: Amberley Publishing
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Humber Cars have a rich history that dates back to 1899, when Thomas Humber introduced the Humber Phaeton model. The company went on to produce a range of high-quality motor vehicles, showcasing its expertise in automotive engineering. However, financial difficulties during the 1920s led to Humber's acquisition by the Rootes Group in 1928. This acquisition brought together a diverse range of car brands, including Hillman, Sunbeam, Singer, Commer, and Karrier, under the Rootes umbrella. The Rootes brothers were determined to elevate the Humber marque to a prestigious status, positioning it alongside Rover and Jaguar.

This book delves into the story of Humber cars during the post-World War era, focusing on the Hawk, Super Snipe, and Sceptre models. It also explores the marque's association with royalty and government. The book's author, Stephen Lewis, has utilized a collection of fascinating rare and previously unpublished images to provide a comprehensive account of Humbers' post-war era.

The Rootes Group's vision for Humber was to create a luxury brand that would rival the established British car manufacturers. To achieve this, they invested in new models and technologies, such as the Humber Super Snipe, which featured a powerful V8 engine and advanced suspension systems. The Sceptre, introduced in 1958, was a stylish and luxurious car that was well-received by customers.

However, Humber's fortunes began to decline in the 1960s, as the company struggled to keep up with changing consumer preferences and the competition from foreign car manufacturers. The introduction of the Humber Hawk in 1965 was a last-ditch effort to revive the brand, but it failed to capture the public's imagination. In 1976, Humber finally ceased production, marking the end of an era.

Despite its eventual demise, Humber Cars left a lasting legacy in the automotive industry. The company's commitment to quality and innovation set a standard for other car manufacturers, and its association with royalty and government added a touch of glamour to its reputation. The Humber Super Snipe, in particular, is still regarded as one of the finest British sports cars of all time.

In conclusion, Humber Cars have a fascinating history that spans over a century. From its early days as a luxury brand to its eventual decline, Humber Cars has played a significant role in the automotive industry. This book provides a detailed account of the marque's journey, featuring rare and unpublished images that bring the story to life. Whether you are a car enthusiast or simply interested in the history of British automotive engineering, Humber Cars: A Post-War Legacy is a must-read for anyone who wants to learn more about this iconic brand.

\n Weight: 304g\n
Dimension: 165 x 234 x 9 (mm)\n
ISBN-13: 9781445697581\n \n