I love it. What is it?: The power of instinct in design and branding

Turner Duckworth is a renowned design agency that has created visual identities for some of the world's biggest brands. Their book "The Power of Instinct in Brand Design" presents stories and advice from their experience working with these brands, along with insights from other leaders in the design and marketing fields. The book explores the importance of instinct in brand design and features contributions from various experts in the industry.

Format: Paperback / softback
Length: 272 pages
Publication date: 22 February 2024
Publisher: Phaidon Press Ltd

Turner Duckworth, an internationally renowned design agency, has a remarkable track record of collaborating with some of the world's biggest brands. With a client list that includes Amazon, McDonald's, Coca-Cola, and even Metallica, Turner Duckworth has established itself as a leader in the field of visual identity design.

In their book titled "Stories & Advice from Working with the World's Biggest Brands," Turner Duckworth shares their philosophies, insights, and experiences from over three decades of working with these iconic brands. The book offers a unique and optimistic outlook, providing valuable tips, tricks, and insider information on what makes successful brands tick.

The book is a fascinating anthology of essays, think pieces, and 150 color illustrations that delve into the power of instinct in brand design. It features a selection of Turner Duckworth's familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds. These contributors explore creativity, instinct, failure, and other important aspects of brand development.

The book includes texts from renowned leaders in the fascinating but often-hidden worlds of design and branding, such as Moira Cullen (Former Design Director, Coca-Cola North America), Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald's), Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages), Stefan Sagmeister (Designer, Sagmeister Inc.), and Jessica Spence (President of North America, Beam Suntory).

Overall, "Stories & Advice from Working with the World's Biggest Brands" is a must-read for anyone interested in branding, design, and the business world. It provides valuable insights and inspiration for anyone looking to create successful and memorable brands.

Weight: 714g
Dimension: 172 x 244 x 23 (mm)
ISBN-13: 9781838666064