Jeremy Utley,Perry Klebahn
Ideaflow: Why Creative Businesses Win
Ideaflow: Why Creative Businesses Win
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- More about Ideaflow: Why Creative Businesses Win
The number of new ideas a company can generate is a metric for its ability to solve problems and develop innovations. Drawing from decades of teaching at Stanford d.school, authors offer a framework to boost ideaflow and establish a daily creativity practice.
Format: Paperback / softback
Length: 304 pages
Publication date: 20 October 2022
Publisher: Ebury Publishing
The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, ultimately, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations. Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world-famous Stanford d.school and leading innovative companies like Patagonia, Klebahn, and Utley, they offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to: -- Establish a brief daily creativity practice -- Develop thousands of great ideas on demand -- Run cheap, fast tests to determine which ideas will work -- Persuade your team and organization on the importance of centering ideaflow Are you ready to supercharge your organization's creativity?
Weight: 700g
Dimension: 234 x 153 x 22 (mm)
ISBN-13: 9781529146233
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