Identity Construction and Tourism Consumption: A Grounded Theory Approach

This book explores the role of identity in tourism consumption, highlighting its underestimated relationship with consumption theory. It examines the evolution of identity through pre-modern, modern, and post-modern periods and applies a qualitative research approach (grounded theory) to gain insights into the interactions between identity construction and tourism consumption. The book presents a model that clarifies the tourists consumption process and offers valuable contributions to the literature and practical insights for practitioners, decision-makers, and entrepreneurs.

Format: Hardback
Length: 167 pages
Publication date: 27 October 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the profound impact of identity on tourism consumption, a topic that has often been overlooked or underestimated in the field of tourism studies. Recognizing the significance of identity as a relatively new subject in the tourism literature, the book explores its intricate relationship with consumption theory, offering valuable insights to readers interested in understanding how pre-, during, and post-consumption activities shape and are shaped by a person's identity.

The book begins by providing an analysis of various consumption theories, highlighting their contributions to understanding the phenomenon of tourism consumption. It then summarizes the literature, tracing the evolution of identity through pre-modern, modern, and post-modern periods. In this context, the book aims to shed light on the interplay between identity construction and tourism consumption, providing a framework for understanding the complex dynamics at play.

To accomplish this purpose, the book employs a qualitative research approach, utilizing the grounded theory method. In-depth interviews were conducted with participants to gain a deeper understanding of their definitions of themselves as human beings and as tourists, their decision-making processes regarding travel plans, their considerations, motivations, and destination preferences, their interactions with others, their vacation activities, and their evaluations of their travel experiences.

By presenting the identity-tended tourism consumption model, this book makes significant contributions to the relevant literature and provides valuable insights for practitioners, decision-makers, and entrepreneurs. It aims to clarify the consumption process of tourists and unravel the intricate mechanisms that govern the interactions between identity construction and tourism consumption. Through the in-depth analysis of the participants' perspectives, the book offers a rich tapestry of insights that can inform tourism practices and strategies.

In conclusion, this book is a must-read for anyone interested in exploring the complex relationship between identity and tourism consumption. It provides a comprehensive and insightful examination of the topic, shedding light on previously overlooked aspects and offering valuable insights for practitioners, researchers, and policymakers alike

Weight: 436g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811964015
Edition number: 1st ed. 2022