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Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

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  • More about Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Format: Multiple-component retail product
Length: 314 pages
Publication date: 14 March 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.


Dimension: 240 x 168 (mm)
ISBN-13: 9783658401887
Edition number: Second Edition 2023

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