Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
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- More about Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
Format: Multiple-component retail product, part(s) enclosed
Length: 321 pages
Publication date: 16 July 2025
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
Weight: 584g
Dimension: 168 x 240 x 21 (mm)
ISBN-13: 9783658483142
Edition number: Third Edition 2025
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