Skip to product information
1 of 1

Joe Moran

If You Should Fail: Why Success Eludes Us and Why It Doesn't Matter

If You Should Fail: Why Success Eludes Us and Why It Doesn't Matter

💎 Earn 51 Points (£0.51) on this item.

Low Stock: Only 2 copies remaining
Regular price £10.24 GBP
Regular price £13.99 GBP Sale price £10.24 GBP
Sale Sold out
Taxes included. Shipping calculated at checkout.

YOU SAVE £3.75

  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
  • UK Shipping: Fee starts at £2.39. Subject to product weight & dimension

Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.

  • More about If You Should Fail: Why Success Eludes Us and Why It Doesn't Matter


Joe Moran's book "If You Should Fail" offers wise insight and honesty, helping us accept and live with life's blows rather than be diminished or wounded by them. It explores how modern life makes us feel like failures, frauds, and imposters, and how failure is an occupational hazard of being human. Moran's upbeat reflections on being human and his critique of how we live now offer comfort, hope, and solace, reminding us that not every failure can be made into a success.

Format: Paperback / softback
Length: 176 pages
Publication date: 05 August 2021
Publisher: Penguin Books Ltd


There is an honesty and a clarity in Joe Moran's book "If You Should Fail" that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them. Julia Samuel, author of "Grief Works" and "This Too Shall Pass" says, "Full of wise insight and honesty. Moran manages to be funny, erudite, and kindly: a rare and compelling combination. This is the essential antidote to a culture obsessed with success."

Madeleine Bunting writes, "Failure is the small print in life's terms and conditions. Covering everything from examination dreams to fourth-placed Olympians, "If You Should Fail" is about how modern life, in a world of self-advertised success, makes us feel like failures, frauds, and imposters. Widely acclaimed observer of daily life Joe Moran is here not to tell you that everything will be all right in the end, but to reassure you that failure is an occupational hazard of being human. As Moran shows, even the supremely gifted Leonardo da Vinci could be seen as a failure. Most artists, writers, sports stars, and business people face failure. We all will, and can learn how to live with it.

To echo Virginia Woolf, beauty is only got by the failure to get it. . . . by facing what must be humiliation - the things one can't do. Combining philosophy, psychology, history, and literature, Moran's ultimately upbeat reflections on being human, and his critique of how we live now, offers comfort, hope, and solace. For we need to see that not every failure can be made into a success - and that's OK.

Weight: 132g
Dimension: 128 x 197 x 14 (mm)
ISBN-13: 9780241988107

UK and International shipping information

UK Delivery and returns information:

  • Delivery within 2 - 3 days when ordering in the UK.
  • Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
  • Returns policy: Return within 30 days of receipt for full refund.

International deliveries:

Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.

  • Delivery times: within 5 - 10 days for international orders.
  • Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
  • Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
View full details