Morten Munster
I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
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- Condition: Brand new
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Excellent- More about I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
Behavioural Design is a ground-breaking book by Morten Münster that presents a set of rules to bring about necessary change. It uses behavioural design and an accessible four-step method to persuade people to do one thing instead of another and achieve success.
Format: Paperback / softback
Length: 304 pages
Publication date: 11 March 2021
Publisher: Laurence King Publishing
In his groundbreaking book, "How to Use Behavioural Design to Create Change in the Real World," author Morten Münster offers a comprehensive set of rules for individuals and companies to enact transformative change. Through the application of behavioural design and a user-friendly four-step methodology, Münster demonstrates how people can be guided towards desired actions and achieve success. By examining a diverse range of examples from various sectors, including business, government, public organizations, and institutions, Münster showcases how these rules can be learned and applied in different contexts. By leveraging the power of behavioural design, readers are empowered to influence and motivate others towards positive change, ultimately shaping a more equitable and prosperous world.
Weight: 338g
Dimension: 140 x 209 x 28 (mm)
ISBN-13: 9781786279484
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