I'm So Effing Hungry: Why we crave what we crave - and what to do about it

Dr. Amy Shah, a leading medical doctor and Instagram personality, shares her 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting. She helps people manage hunger and cravings to break free from the tyranny of diets and battles with food.

Format: Paperback / softback
Length: 256 pages
Publication date: 28 February 2023
Publisher: Little, Brown Book Group

Stop dieting, stop out-of-control cravings and start feeding your body what it really wants. Dr. Amy Shah, leading medical doctor and Instagram personality @fastingmd, shares her proven 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting.

My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings to break free from the tyranny of diets and battles with food. I've seen my program work for people all over the world. And it will work for you, too.

Dr. Amy Shah kept hearing the same complaints from her patients: "I feel hungry all the time, even when I just ate." "My cravings are out of control." They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry. So she created "I'm So Effing Hungry," a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived.

Cravings aren't your fault, and eating a healthier diet isn't just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.

Drawing on the emerging science of psychobiotics - healthy gut bacteria that improve mood and regulate hunger, weight, and cravings - Dr. Shah has created a 5-step plan to help you make peace with food and your body:

1. REPLENISH your body by eating more nourishing, mood-balancing foods.

2. REWIRE your brain to undo the addiction pathways and cravings for processed foods.

3. RESET your circadian rhythm to activate hunger hormones that reduce your appetite.

4. REFRESH your body with a good night's sleep, with proven good-sleep habits.

5. RETRAIN your brain to crave healthy, nourishing foods.

Dr. Shah's program is based on the latest research in nutrition, psychology, and gut health. She combines the power of intermittent fasting with the healing properties of psychobiotics to reset your body's natural hunger and cravings mechanisms.

Intermittent fasting is a powerful tool for weight loss, but it can also be used to reset your body's hunger hormones and reduce cravings. By restricting your eating to certain times of the day, you can train your body to burn fat for energy instead of carbohydrates. This can also help to reduce inflammation in the body, which can contribute to cravings.

Psychobiotics are a type of healthy gut bacteria that can help to regulate your mood, appetite, and weight. They can also help to reduce inflammation in the body, which can contribute to cravings. Some examples of psychobiotics include Lactobacillus acidophilus, Bifidobacterium lactis, and Saccharomyces boulardii.

By replenishing your body with nourishing, mood-balancing foods, rewiring your brain to undo the addiction pathways and cravings for processed foods, resetting your circadian rhythm to activate hunger hormones that reduce your appetite, refreshing your body with a good night's sleep, and retraining your brain to crave healthy, nourishing foods, you can take control of your health and your cravings, without feeling deprived.

Dr. Shah's program is designed to be flexible and customizable to fit your individual needs and lifestyle. She offers a range of resources, including meal plans, recipes, and coaching, to help you succeed on your journey to better health and happiness.

So if you're ready to break free from the cycle of dieting, cravings, and deprivation, and start living a life that's full of energy, vitality, and joy, I invite you to join me on the journey. Let's work together to reset your body's natural hunger and cravings mechanisms, and create a life that's truly nourished and fulfilling.

Stop dieting, stop out-of-control cravings, and start feeding your body what it really wants. Let's work together to create a life that's truly nourished and fulfilling.

Weight: 338g
Dimension: 153 x 234 x 21 (mm)
ISBN-13: 9780349433295