Rachael Alexander
Imagining Gender, Nation and Consumerism in Magazines of the 1920s
Imagining Gender, Nation and Consumerism in Magazines of the 1920s
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'Imagining Gender, Nation, and Consumerism in Magazines of the 1920s is the first comparative study of 1920s US and Canadian print cultures, examining the Ladies Home Journal and Canadian Home Journal. It provides a transnational approach to the study of magazines, acknowledging their complexity as collaborative texts, cultural artefacts, and commercial products. The book explores the influences, tensions, and interests that informed the magazines' construction of their audience of middle-class women as readers, consumers, and citizens.
Format: Hardback
Length: 258 pages
Publication date: 02 November 2021
Publisher: Anthem Press
Offering the first comparative study of 1920s US and Canadian print cultures, this groundbreaking work delves into the highly influential Ladies Home Journal (1883–2014) and the often-overlooked Canadian Home Journal (1905–1958). Drawing upon the latest advancements in periodical studies, the book makes a timely and valuable contribution to the field by presenting a transnational approach to the study of magazines. While Canadian magazines have often been unfairly characterized as mere replicas of their American counterparts, Rachel Alexander argues for a balanced and nuanced examination of both. This approach recognizes the multifaceted nature of these magazines as collaborative texts, cultural artifacts, and commercial products, revealing that while they shared certain commonalities, they operated in distinct and sometimes unexpected ways. During the vibrant 1920s, both magazines underwent rapid transformations in response to the technological advancements, shifting gender dynamics, and the burgeoning consumer culture. Through its comprehensive exploration, "Imagining Gender, Nation, and Consumerism in Magazines of the 1920s" uncovers the influences, tensions, and interests that shaped the magazines' construction of their audience of middle-class women as readers, consumers, and citizens.
Weight: 540g
Dimension: 159 x 235 x 26 (mm)
ISBN-13: 9781785273476
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