Impact Measurement and Outcomes Evaluation Using Salesforce for Nonprofits: A Guide to Data-Driven Frameworks

This book teaches how to use Salesforce Nonprofit Cloud to conduct impact measurement and outcomes evaluation for nonprofits, with a focus on using Salesforce for Nonprofits. It covers developing a logic model, creating reports and dashboards, and using advanced tools like Einstein Prediction Builder. The book is for Salesforce administrators, nonprofit staff members, and others working at nonprofits who need to conduct impact measurement and outcomes evaluation.

Format: Paperback / softback
Length: 225 pages
Publication date: 28 September 2023
Publisher: APress

As the availability of funding for nonprofits becomes increasingly competitive, having a robust technology system in place becomes crucial for these organizations to secure and maximize their resources. This book aims to equip readers with the knowledge and tools necessary to ensure the long-term success of their organizations and make the most efficient use of their technology.

The book begins with an introduction to Salesforce and Nonprofit Cloud, providing a foundation for users who may be new to the platform. It then delves into the fundamentals of impact measurement and outcomes evaluation, emphasizing the importance of these practices in demonstrating the effectiveness of nonprofit work. Various frameworks, such as Social Return on Investment (SROI), Cost-Benefit Analysis (CBA), and Pre and Post Comparison, are explored to help organizations select outcomes that align with their mission and goals.

Author Dustin MacDonald guides readers through the process of developing a logic model or theory of change, using their chosen framework to translate it into Salesforce. This includes creating reports, dashboards, formula fields, roll-up summaries, and other essential tools to collect and validate data. The book also showcases how to report on outcomes, tweak results for improvement, and observe the entire end-to-end experience through a series of case studies.

In addition to the foundational knowledge, the book offers advanced tools and techniques for Salesforce users, including custom objects, workflows, and integration with other systems. It provides insights into data management, reporting, and analytics, enabling organizations to make data-driven decisions and optimize their operations.

By leveraging the power of Salesforce Nonprofit Cloud, readers can enhance their impact measurement and outcomes evaluation capabilities, improve their funding prospects, and ultimately contribute to the greater good. This book serves as a valuable resource for nonprofit professionals, technology enthusiasts, and anyone interested in leveraging technology to drive social change.

Weight: 478g
Dimension: 254 x 178 (mm)
ISBN-13: 9781484297070
Edition number: 1st ed.