Implicative Marketing: For a Sustainable Economy

This book is a manifesto for responsible marketing that exposes the unethical practices of the past 50 years and suggests how to meet the challenge of greater social responsibility and environmental sustainability through new ways of understanding consumers and branding. It provides a tangible, fresh perspective on marketing that helps respect sustainable consumption.

Format: Paperback / softback
Length: 102 pages
Publication date: 30 June 2021
Publisher: Taylor & Francis Ltd

This book is a comprehensive manifesto for responsible marketing, taking a critical look at marketing practices over the past 50 years. It explores why these practices have led to an ethical stalemate and, in some cases, business impasses, exposing consumers to meaningless offers and the destruction of value as prices are driven down. As a result, today's marketing professionals are facing increasing scrutiny and pressure to prioritize greater social responsibility and environmental sustainability.

However, this book offers a solution through the presentation of experiences, studies, and concrete cases. It provides the reader with a tangible, fresh perspective on marketing, offering a new global, responsible, creative, and collaborative model that helps promote sustainable consumption. This paradigm shift is of considerable interest to academics, students, and marketing practitioners alike, as it offers a roadmap for creating more ethical and effective marketing strategies.

In conclusion, Implicative Marketing is a valuable resource for anyone seeking to understand the challenges and opportunities of marketing in the 21st century. It provides a comprehensive framework for responsible marketing practices that can help businesses achieve their goals while also promoting sustainable consumption and social responsibility.

Weight: 172g
Dimension: 139 x 216 x 11 (mm)
ISBN-13: 9780367498795